Privacy Policy
1. Who we are
Baked Goods (bakedgoods.studio) is a project of Flint, a trading name of Dyvr Limited. Dyvr Limited is the controller of the personal data described in this policy.
- Company number: 15369152 (England and Wales)
- Registered office: 3 Swithland Lane, Rothley, Leicestershire, LE7 7SG, United Kingdom
- Contact: hello@bakedgoods.studio
- ICO registration number: 00015596232
2. What we collect
When you order: your name, email address, business name (if any), billing details and order history. Card payments are handled by Stripe. We do not see or store your full card number.
What you send us: product photos, files, logos, briefs and messages. These may contain personal data, for example if a person appears in a photo or your name is on a file.
What we make: the Work we deliver to you, and related project files.
When you contact us: your email address and what you tell us.
When you visit the site: basic technical data such as pages visited, referring site, browser, device type and approximate country. See section 7.
3. How and why we use it
| Purpose | Lawful basis (UK GDPR) |
|---|---|
| Taking your order, making and delivering the Work, support | Contract |
| Taking payment and keeping financial records | Contract; legal obligation |
| Handling cancellations, refunds, disputes and chargebacks, and protecting our rights in refunded Work | Legitimate interests; legal obligation |
| Showing the Work in our portfolio (unless you opt out) | Legitimate interests |
| Understanding site use with cookieless analytics, and keeping the site secure | Legitimate interests |
| Sending marketing emails | Consent, or for existing customers, the "soft opt-in" under PECR. You can opt out at any time |
We do not sell your personal data. We do not use it to make decisions about you with legal or similarly significant effects based solely on automated processing.
4. AI and third-party processing
We make the Work using a combination of 3D modelling, AI image generation and 3D rendering, using third-party providers. We send them your Materials only as needed to make the Work.
5. Who we share it with
We share personal data with third-party providers who process it on our behalf, such as hosting (Vercel), payments (Stripe), email, storage, and 3D modelling, AI image generation and rendering tools. They may use it only to provide their services to us. A current list is available on request from hello@bakedgoods.studio.
We may also share data with professional advisers, with authorities where the law requires, or with a buyer if our business is sold.
6. International transfers
Some providers are based, or store data, outside the UK. Where personal data is transferred outside the UK, we rely on UK adequacy regulations or appropriate safeguards such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.
7. Cookies and analytics
We use Vercel Web Analytics, which does not use cookies and does not track you across other sites. It records pages viewed and general device and location information in aggregate. We do not use advertising or tracking cookies. If this changes, we will update this policy and ask for your consent where PECR requires it.
Stripe may set strictly necessary cookies at checkout for security and fraud prevention. These are covered by Stripe's own privacy policy.
8. How long we keep it
- Order, payment and tax records: 6 years after the end of the financial year they relate to.
- Materials and project files: up to 12 months after delivery, so we can provide support or redo work, unless you ask us to delete them sooner.
- Records of refunded orders, including refunds under our 30-day refund promise, the refunded Work and related correspondence: 2 years after the refund, to protect our rights.
- Support emails: up to 2 years after our last contact.
9. Your rights
You have the right to access your data, correct it, have it deleted, restrict or object to our use of it, and receive a copy in a portable format. Where we rely on consent, you can withdraw it at any time. Some rights have limits, for example where we must keep records by law.
To use any of these rights, email hello@bakedgoods.studio. We will reply within one month.
You can complain to the Information Commissioner's Office (ico.org.uk, 0303 123 1113). We would appreciate the chance to help first.
10. Security
We use appropriate technical and organisational measures to protect personal data, and we only give access to people and providers who need it.
11. Children
Our services are not aimed at children under 18, and we do not knowingly collect their data.
12. Changes
We may update this policy. We will post the new version here with a new date.